Terms of Use
These terms cover your use of the Lure app and website ("Lure", "we"). By creating a Reel or buying a plan, you agree to them. If you don't agree, don't use Lure.
Plans, billing and refunds
- Lure has a free plan and paid plans (Creator, Pro and Team), billed monthly or yearly, plus optional one-time packs of AI edits. Plan limits, such as AI edits per month and clip length, are shown in the app before you buy.
- Subscriptions renew automatically at the price shown until you cancel. Cancel at least 24 hours before the end of the current period to avoid the next charge.
- If you bought in the app, Apple or Google processes the payment. Manage or cancel in your App Store or Google Play account settings; refunds are handled by them under their policies.
- If you bought on our website, Stripe processes the payment. You can cancel any time from the link in your receipt email or by contacting us. We refund web purchases when required by law, and otherwise at our discretion; ask within 14 days of a charge.
- Monthly AI edits reset each billing month and don't carry over. Edits bought in packs don't expire while your account is active.
- We may change prices or plan limits. A price change applies from your next billing period, and we'll tell you in advance.
Your videos and content
- You keep all rights to the videos, audio, logos and text you upload, and to the Reels Lure makes from them.
- You give us permission to store, process and transform your content only to provide Lure to you: transcribing speech, editing, adding captions and titles, and rendering your Reels.
- You confirm you have the rights to what you upload, including music and the consent of people who appear in your videos.
Acceptable use
Don't use Lure to make content that is illegal, infringes someone else's rights, harasses or deceives people, or is sexual content involving minors. Real estate users are responsible for following fair housing, advertising and licensing rules, such as showing a license number where required. We may suspend accounts that break these rules.
AI-generated output
Lure uses AI to suggest hooks, titles, captions, hashtags and edits. AI can make mistakes, including mishearing words. Review every Reel before you post it; you are responsible for what you publish.
Warranties and liability
Lure is provided "as is". We work to keep it running and accurate, but we don't promise it will be uninterrupted or error-free, or that your Reels will reach a certain number of views. To the extent the law allows, our total liability to you is limited to the amount you paid us in the 12 months before the claim. These terms are governed by the laws of California. We may update these terms; we'll show the new effective date here, and continuing to use Lure means you accept them.
Privacy Policy
We collect only what Lure needs to make your Reels and run your plan. We don't sell your personal information or use your videos to advertise to you.
| What | Why |
|---|---|
| Videos, audio and images you upload | To edit and render your Reels |
| Transcripts of what's said, and caption fixes you make | For captions, and so corrections stick next time |
| Brand kit details (name, business, license number, phone, email, website, handle, logo) | To add your end card and logo to your Reels |
| A random account ID, your plan and your usage counts | To apply your plan's limits |
| Purchase records (from Apple, Google or Stripe, via RevenueCat) | To unlock what you bought. We never see your full card number. |
| Basic technical logs (requests, errors) | To keep Lure working and fix problems |
Who processes your data
- Anthropic (the Claude AI): when you use AI Edit, Create clips or chat editing, we send a few still frames from your video, the transcript and the details you typed, so Claude can write the hook, titles and caption. Under Anthropic's commercial terms, this data is not used to train its models.
- RevenueCat, Apple, Google and Stripe: to process and track purchases.
- Our hosting provider stores your files on our behalf.
- We may disclose information if the law requires it.
How long we keep it
Uploaded videos and finished Reels are deleted automatically about two weeks after you last work on a Reel, and right away when you delete a Reel. Transcripts, caption fixes and your brand kit stay until you delete them or ask us to. Purchase records are kept as long as tax law requires.
Your choices and rights
You can delete Reels in the app at any time. You can ask us for a copy of your data, or to delete all of it, by contacting us. California residents have these rights under the CCPA, and we honor them for everyone. Lure is not meant for children under 13, and we don't knowingly collect their data.
Contact
Questions, refunds or data requests: superchargers09@yahoo.com